Every time you like, comment on, or share content you increase the content’s reach, that is, the number of other people who see that content.
If you don’t like to engage because you don’t want to get dragged into irritating online arguments, there are a few ways you can avoid this problem while still increasing a post’s reach:
- Like a post but refrain from commenting on or sharing it. In this case others may see that you liked it, but they have no content specific to you to respond to.
- Comment on the post but then, if the platform allows it, immediately turn off notifications. As long as you aren’t the type of person to later go check for responses, you can happily forget the post without having argued on the internet.
- Share the post only privately with like-minded friends. In this way you’ve still boosted the post’s reach (and your friends might repost or share as well), but you’ve sidestepped any heated or trollish conversations in the process.
Similarly, if you hesitate to engage because you’re concerned about professional repercussions for your political views, you can share the post privately with key friends and family who might be interested.